Board of Directors
Jason Mendelson | Managing Director, Mobius
Jim Feuille | Partner, Crosslink Capital
Robert C. Hawk | Hawk Communications, Inc.
Simon James | COO and CFO, Escalate Capital Partners
John Taylor | President and CEO, Ecast

Investors
Mobius
Crosslink Capital
DCM
El Dorado Ventures
Escalate Capital Partners
Focus Ventures

Advisory Board
Ted Cohen | Managing Partner, TAG Strategic
Katie Ford | EVP, Starcom
Ryan Laul | SVP and Managing Director, Posterscope/Hyperspace
Joy Marcus | SVP Global Marketing, Time Warner
Dan Pelson | President and CEO, uPlayMe
Julie Shumaker | VP Worldwide Sales, Double Fusion
Brian Terkelsen | President, connectivetissue, MediaVest USA
David Wadhwani | VP, Product Development, Adobe

Board of Directors

Jason Mendelson | Managing Director
Jason Mendelson is a Managing Director for Mobius Venture Capital. He joined the firm in July 2000. Previously, Jason was an attorney with Cooley Godward LLP, where he practiced corporate and securities law with an emphasis on representation of emerging companies in private and public financings, mergers and acquisitions. Prior to his legal career, Jason was a senior consultant at Andersen Consulting (now Accenture) where he focused on financial institution re-engineering engagements. Jason is also a Managing Director and Co-Founder of the Foundry Group, an early-staged technology venture capital firm located in Boulder, CO. Jason has a Bachelor of Arts degree in Economics and his Juris Doctorate from the University of Michigan. He has traveled to many parts of the United States and parts of Europe performing as a percussionist and is currently very active in the Northern California music scene. His other interests include sports, home remodeling and travel.

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Jim Feuille | Partner
Jim has more than 20 years experience in investment banking and is currently a partner at Crosslink Capital focusing on software/services investments. Most recently, he was Global Head of Technology Investment Banking at UBS Warburg. Previously, he was Chief Operating Officer at Volpe Brown Whelan & Company. Jim was also Head of Technology Investment Banking at Robertson Stephens. Jim holds a BA in Chemistry from Dartmouth College and a JD/MBA from Stanford University.

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Robert C. Hawk | Hawk Communications, Inc.
Mr. Hawk is President of Hawk Communications, Inc., a telecommunications company, and retired President and Chief Executive Officer of U.S. West Multimedia Communications, Inc., where he headed the cable, data and telephone communications business from 1985 to 1996. Previously, he was President of the Carrier Division of U.S. West. Mr. Hawk also served as Vice President of Marketing and Strategic Planning for CXC Corporation, and as a director of Advanced Systems Development for AT&T/American Bell, a telecommunications company. Mr. Hawk currently serves on the boards of several private companies. Mr. Hawk holds a B.A. in Business Administration from the University of Iowa and an M.B.A. from the University of San Francisco.

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Simon James | COO and CFO
Simon currently serves as the Chief Operating Officer and Chief Financial Officer of Escalate Capital Partners. With over 23 years of banking experience in the areas of venture lending, commercial lending and bank operations, Simon was most recently with Comerica Bank, where he served as Chief Administrative Officer of the Technology and Life Sciences Division. Prior to Comerica, He was a Vice President in Silicon Valley Bank's Semiconductor Industry lending practice. Earlier in his career, Simon was a commercial lender with Credit Suisse, the Industrial Bank of Japan and the Banque Nationale de Paris.

Mr. James holds a BA in Business Administration from the University of Washington, Seattle, and maintains a Project Management Professional (PMP) certification.

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John Taylor | President and CEO
John brings over eighteen years of executive management experience in both Fortune 500 and startup companies to Ecast. He has a proven track record developing new markets and generating revenue growth for leading companies such as Macromedia, Sun Microsystems and NCR and creating new products and technologies for enterprise and new media markets. Most recently, John was the senior director of new business at Macromedia and led the company's effort to enter the enterprise communications market. Prior to joining Macromedia, he was Vice President of broadband at Quokka Sports and was responsible for the company's broadband product and business development efforts. Previously, John was the vice president of sales and business development for Dimension X, a Java multimedia tools company that was acquired by Microsoft. Prior to Dimension X, he held sales and management positions for Illustra Information Technology (acquired by Informix), Sun Microsystems and NCR. John holds a B.S. from Cornell University.

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Investors

Mobius
Mobius Venture Capital has helped great entrepreneurs build world-class companies--ones that have changed the way individuals and enterprises alike use technology to achieve their goals. Mobius Venture Capital exists to help build the leading technology companies of tomorrow.

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Crosslink Capital
Since 1989, Crosslink Capital has been dedicated to helping build real businesses. Today, Crosslink Capital totals 17 senior investment professionals who are actively engaged in portfolio companies that manage over $1 billion.

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DCM
DCM is an early stage venture capital firm supporting entrepreneurs building world-class technology companies. The firm’s partners manage US$1.6 billion and have funded leading technology companies including 2Wire, 51job (Nasdaq: JOBS), @Motion (Openwave), About.com (The New York Times Co.), All About (Jasdaq: 2454), Arroyo (Cisco), Clearwire (Nasdaq: CLWR), Dang Dang, Foundry Networks (Nasdaq: FDRY), HireRight, Internap (AMEX: IIP), IPivot (Intel), JCI (Nasdaq Japan - Hercules: 9424), Kabu.com (TSE Main:8703), PGP Corporation, Recourse Technologies (Symantec), Sigmatel (Nasdaq: SGTL), SMIC (NYSE: SMI), UUNet (MCI), and Vimicro (Nasdaq: VIMC). DCM offers hands-on operational guidance and access to an extensive network of resources, including close relationships with many of the Pacific Rim’s leading companies and investors.

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El Dorado Ventures
Founded in 1986, El Dorado Ventures is a leading early-stage venture capital firm that invests across the technology sector and focuses primarily on semiconductors and systems, communications, software and services.

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Escalate Capital Partners
Escalate Capital Partners is a private structured finance firm focused exclusively on providing capital to venture-backed expansion and late-stage companies within technology, life sciences and service based industries. The ECP team combines over 55 years of experience in venture capital and commercial finance to deliver a broad array of senior, subordinated and mezzanine debt solutions that are less dilutive than equity and provide more flexibility than conventional debt from banks or asset-based lenders.

As a company expands operations on a path to profitability, it should also look to broaden sources of capital beyond equity and traditional debt to achieve an optimal blend between cost and flexibility. Escalate's facilities are tailored to finance permanent working capital requirements, acquisitions and buy outs.

Given the substantial and diverse experience within its investment team, Escalate can also structure syndicated transactions incorporating equity and debt through an extensive network of venture capital and debt financing partners.

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Focus Ventures
Focus Ventures is a top-performing venture capital firm that invests in expansion-stage leaders in the software, semiconductor and communications industries. The firm currently manages $830 million, having closed its first fund in October 1997, Focus Ventures II in December 1999 and Focus Ventures III in March 2006. Since the firm's inception, Focus Ventures has invested in 93 companies and has had 20 IPOs and 15 acquisitions by public companies.

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Advisory Board

Ted Cohen | Managing Partner
Integrating his widespread digital authority in music, mobile, IPTV and product & service development, Ted serves as the managing partner of TAG Strategic. Prior to TAG Strategic, Ted led next-generation digital business development as senior vice president of digital development & distribution for EMI Music. Previously, Ted was executive vice president of Digital Music Network Inc., where he co-founded the groundbreaking Webnoize conferences. Ted also led the new media consulting operations DMN Consulting and Consulting Adults where he attracted clients such as Amazon.com, Microsoft, Universal Studios, DreamWorks Records, Liquid Audio and Wherehouse Records/Checkout.com. He has also held senior management positions at both Warner Bros. Records and Philips Media.

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Katie Ford | EVP
Currently executive vice president at Starcom, Katie Ford has over 15 years of experience in driving holistic integration between general market, multicultural, digital and agency partners. Her career has provided a wealth of experience both global and US-based with assignments for clients such as Coca-Cola, Kellogg, Miller, DeVry and Luxxotica. Ford’s commitment to innovation has earned her team and clients numerous accolades from Creative Media, Webby and MediaWeek’s Plan of The Year Award. Her career highlights include leading the strategic, investment and operation development for 18 brands across all national and local media on the Miller business; successfully launching 15 new beverage brands across the Coca-Cola portfolio, and engineering the first-ever interactive MSN/Yahoo homepage takeovers for the C2 brand launch. Since joining the Starcom Media Group in 1994 as a buyer-planner for Procter & Gamble, Ford has also worked on such accounts as Goodyear, Ricoh, Singapore Tourism Board and Four Seasons.

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Ryan Laul | SVP and Managing Director
Ryan Laul heads up Posterscope USA’s Digital Division – Hyperspace – overseeing all U.S. Hyperspace offices with responsibility for the digital OOH media implementation of all Posterscope’s U.S. accounts. Laul started in Posterscope’s Outdoor Vision division, where he was account director on such accounts as CVS, Motorola, Schick, TV Guide, New Balance, TYCO, New Line Cinema, Lacoste and Reebok. Most notably he was a driving force behind Motorola’s OOH resurgence in 2005 - 06, helping the brand launch their RAZR, SLVR and Q mobile devices. Laul started his OOH career in 2003 at Zenith Media in their NY Office - OOH Group. His work there garnered back-to-back Best of Times Square / Sunset Strip Awards for Maker’s Mark and Tylenol. Ryan currently sits on the OVAB Agency Advisory Board, as well as OAAA Technology and Interactive Committees.

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Joy Marcus | Senior Vice President, Global Marketing
Joy joined Time Warner from Barnes & Noble.com, where she was on the management team that took the company public in 1999. She was in charge of the affiliate marketing team and of negotiating and implementing key online media partnerships with companies such as Yahoo! and MSN. Joy began her media career at MTV Networks, a division of Viacom where she served as Vice President, International Business Development for the MTV:Music Television channel.

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Dan Pelson | President and CEO
Dan is founder and CEO of uPlayMe, a social networking service that connects people through the digital media they consume. Previously, he served as CEO of Bolt, Inc., an ad-supported media portal that registered over 9 million members and generated over $50MM in revenue with ad clients including P&G, AOL, Ford, and ATT Wireless. Dan also started Concrete Media, a successful Internet services business that incubated online media properties such as Girls on Film, which sold to Oxygen Media in 1998. Dan began his career at Sun Microsystems, where he focused on breaking the company into the media industry.

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Julie Shumaker | Vice President of Worldwide Sales
Julie is one of the best-known executives in the in-game advertising industry. Formerly EA's National Director of Sales, Videogame Advertising, she established EA as the number one seller of integrated advertising placements in games. Last year, Julie brought top-tier advertisers into thirteen videogames and their respective online community properties, capping a five-year tenure where she increased year-on-year revenues by more than 60%. Prior to her work at EA, Julie drove sponsorships and advertising sales on Yahoo! Inc.'s FIFA World Cup site. Before joining Yahoo, Shumaker was director of sponsorship sales for Quokka Sports and its joint venture with NBC, where she introduced advertising, product placement and branded entertainment programming through media vehicles like nbcolympics.com, usopen.com and finalfour.net. Julie currently serves as vice president of worldwide sales for Double Fusion.

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Brian Terkelsen | President, connectivetissue, MediaVest USA
As President, connectivetissue, Brian Terkelsen is charged with developing entertainment-marketing solutions for MediaVest clients, simultaneously leveraging relationships, consumer understanding and brand knowledge. Brian has been in the entertainment marketing industry since 1992 and has extensive experience working with MTV, ESPN and Discovery Channel. In 1995, he served as Executive Producer on MTV Eco-Challenge and ESPN Extreme Games. He also co-produced Discovery Channel’s Eco-Challenge on-site in British Columbia (1996) and Australia (1997). Brian’s passion for adventure racing began in 1992 when he co-founded Eco-Challenge Lifestyles, Inc. where he introduced, developed and marketed the sport of adventure racing to television networks and corporate sponsors. He also created the official Eco-Challenge website for which he produced live Eco-Challenge event coverage in 1996. Most recently, Brian was General Manager of Be Here Technologies, Inc., where he directly managed the Sales, Marketing and Production Groups as well as the sale of broadcast services to Entertainment Tonight, NBC, NBA, 2002 Winter Olympics and HBO Sports. Prior to this, he served three years (1998-2001) as Group General Manager of Quokka Sports, Inc. where he conceived and negotiated programming deals in the adventure and sailing space.

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David Wadhwani | VP, Product Development, Flex Product Line
David Wadhwani is the vice president of product development for Adobe Flex. Prior to joining Macromedia in 2002 he was the founder and vice president of product development at iHarvest Corporation. While at iHarvest, David led the development and deployment of a web-based knowledge management and collaboration system before selling it to Interwoven, Inc. He also spent four years at Oracle in the early 1990s where he was part of the core team that conceived, designed, and implemented Oracle's first business analytics software package.

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