Strategic placement

Reaching more than 10,000 bars, nightclubs and restaurants nationwide, Ecast is where your audience goes when they want to socialize and listen to music. Offering direct and intimate interactions with a coveted demographic, Ecast is an essential part of any marketing campaign

Audience reach

More than 70% of young adults can be reached in bars each month with Ecast¹ – and its network engages millions of these consumers each day. Not even ESPN or Sports Illustrated delivers a higher concentration of the elusive 18-34 male demographic than Ecast – and not just by a fraction either: Ecast delivers 30% more than ESPN, 50% more than SI and a whopping 170% more than Rolling Stone. To learn more about the Ecast audience, review demographic reports conducted by Arbitron² and by Nielsen² .

Engaging music discovery

Eye catching and easy to use, the Ecast touchscreen jukebox interface beckons consumer engagement. Its online-style music discovery features -- including search, browse, interactive recommendation banners, and regularly refreshed playlists -- are designed to promote artist plays, surfacing the more than 300,000 songs in its impressive music catalog.

Measured interactivity

Ecast performance reports let you define success on your terms, pinpointing regions of interest for additional marketing efforts. Metrics include:

• Number of plays before, during and after the promotion
• Number of plays by jukebox, region, entire network
• Percentage of plays by jukebox, region, entire network

Promotional features

Ecast offers a variety of promotional options, all of which are interactive. Click the images below to learn more about some of the options.

Success snapshots

Whether promoting new release or catalog favorites, Ecast is an effective partner in getting the word out.

• Tim McGraw's "Greatest Hits Vol. 2" promotion → a seven-fold increase in plays; an estimated additional 150,000 additional audio impressions;
• Weezer's "Make Believe" → the album accounted for 3% of total plays across the Ecast network; 200,000 additional audio impressions;
• The Shins "Wincing the Night Away" → featured the week of release; generated over 50,000 audio impressions.

¹ 2006 national audience study conducted by Arbitron Outdoor.
² 2005 national study conducted by Nielsen Media Research.