Social Networking and Ecast place-based media solutions

Ecast's place-based interactive media solutions activate social media marketing in natural social settings such as bars, hotels, live events, retail stores and other public venues. As brand marketers increasingly look to social media to facilitate one-to-one conversations around new and complex products and services with their best customers, Ecast is facilitating the use of social media for brand marketers in its place-based offering. As social media continues to penetrate the fabric of our culture, Ecast is committed to expanding its social network capabilities to reflect, promote and grow the social conversation at public venues to optimize consumer engagement for brand marketers.

Facebook and Twitter on the Ecast Interactive Media Platform

Facebook and Twitter are revolutionizing the way brands and locations are connecting and communicating with high-value, media savvy, "life-casting" consumers. For example, Facebook users can see photos, review content posted to the wall and see events scheduled by the brand-or post their own photos or write on the wall and see their content in the specific public venue. Just as easily, consumers can opt to become followers of brands that have created Twitter feeds to promote special offers, discounts and events around their products and services.