Visa
The overarching goal of the Visa "Go" campaign was to change endemic purchase behavior for transactions under $25. Visa worked with Ecast to reengineer its digital jukebox platform to provide powerful incentives to consumers when they used Visa instead of cash to buy song downloads. The Visa campaign is the quintessential example of how to leverage the capabilities of Ecast's powerful platform to actually impact behavior at the point-of-purchase. Visa's target for the campaign was high-value consumers age 21-34 of whom 58% comprise the Ecast audience for an index of 232, according to Arbitron. Modifying the Ecast network transaction capabilities to enable variable pricing combined with compelling creative that incorporated the existing Visa "Go" campaign, Visa transactions significantly increased over cash and nearly 105,000 free songs were given away to Visa card holders.

State Lottery
The California State Lottery wanted to introduce new state Lottery scratcher ticket targeting consumers who were age 18 or older in four major interstate DMAs. In order to drive ticket sales and create product familiarity, an essential campaign component was to provide consumers with an interactive simulation of the new scratcher. The campaign creative included a custom micro site and integration of music with the scratcher game play as well as a retail proximity locator so consumers could easily find the closest lottery ticket vendor to the Ecast venue. The campaign resulted in over 300,000 scratcher simulation plays on the micro-site and 23,000 Ecast patrons used the retail locator to identify the closest Lottery vendor.

Geico
Geico's core campaign objectives were to boost brand awareness in the forty-nine states where GEICO offers insurance coverage, as well as to integrate with its existing television and print media campaign using the popular Caveman icon. Targeting consumers age 21-34 of whom 58% comprise the Ecast audience with an index of 232, according to Arbitron. Ecast's platform capabilities to geo-target by DMA and to serve IAB-standard ad units easily facilitated meeting the campaign requirements. The homepage take-over interstitial and the compelling custom micro-site encouraging consumers to "make the caveman dance" resulted in a higher than average dwell-time on the micro-site of 33.1 seconds. Finally, the campaign featured a custom playlist of "caveman recommended" songs which serve to drive song downloads.

Absolut Mango
Absolut wanted to create and increase brand awareness for Absolut Mango-one of its newest flavored vodka entriesÑamongst 21-34 spirit consumers in twelve key markets. Ecast's solution was to leverage the available inventory in the twelve key DMAs Absolut wanted to penetrate by serving 100% of the media inventory to 100% of the Ecast network venues which restricted access to age 21 or older patrons. The creative consisted of two interactive mini-sites that promoted Absolut Mango unique drink recipes via a branded vodka channel. The campaign resulted in delivering nearly 1.7 million total click-throughs with a cumulative CTR of 1.12%.

Steinlager
Steinlager, a regional brewery, wanted to reintroduce its beer to consumers in select U.S. markets as well as build brand awareness with new consumers. It also wanted to leverage existing media campaign assets. The campaign target was 21 - 34 year-old consumers of whom 58% comprise the Ecast audience with an index of 232. Ecast DOOH network innovations that Steinlager leveraged included the ability to precisely geo-target New York and Los Angeles area bars with a provocative campaign theme of "Who's Nick?" The campaign promoted online video submissions in a contest to identify "Nick" which resulted in capturing over 1,000 email addresses. Ecast's compliance with IAB also meant that Steinlager's existing creative assets could be re-used, resulting in an effective and highly efficient regional campaign, posting a 36.3 second dwell time.