Empowering DOOH Advertisers with Web ROI Tools

Powered by a high-tech, high-transaction delivery platform that runs entirely over a high-speed broadband connection, Ecast's interactive out-of-home network delivers unmatched consumer engagement. The combination of flash-based graphics and the visceral nature of touch inspires lengthy and involved interaction with Ecast's content. However, it's the integration of Internet-standard DoubleClick™ DART ad management technology that most significantly sets the Ecast network apart in the DOOH world.

Targeting, Measurement and Reporting OOH

Leveraging DART, Ecast empowers OOH advertisers with the same ROI tools that are used for Web advertising: targeting, measurement, inventory management, and reporting. Campaigns for the DART-enabled Ecast network can be targeted to an advanced level, using criteria including venue type, music selection, daypart and precise geo-targeting down to the ZIP code level. Ecast can also manage simultaneous, overlapping campaigns and frequency capping, and deliver detailed campaign reports in real time, allowing for campaign adjustments on the fly to optimize results and response. Finally, Ecast's DART-enabled OOH media network is IAB compliant making it easy for Ecast advertisers to extend the value of their existing online creative assets.