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| Recent News | 2011 2010 2009 2008 More... |
| Aug 23 , 2007 | The Marketing X Factor Miller Lives the High Life The campaign, launched in late July in 1,000 bars in the Midwest, is part of the brewer’s ongoing effort to position itself as “good beer at a tasty price” appealing to a young, fun-seeking demographic. More |
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| Aug 22 , 2007 | Media Post Publications Work The Rum: Bacardi Goes For Ecast Bacardi reports that its interactive marketing campaign touting mojitos, a popular lime-flavored cocktail from Cuba, got a positive response from bar patrons. More |
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| Aug 2007 | Outdoor Outlook Narrowcasting News With all the recent research surrounding narrowcasting video networks, it's difficult to ignore this emerging segment of alternative out of home. More |
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| Aug 19 , 2007 | New York Post Saloon Invasion In its thirst for young trendsetters, Madison Avenue is invading the once sacrosanct territory of the corner tavern - and doing so well beyond cocktail napkins and coasters and in much subtler ways than neon lights. More |
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| Aug 16 , 2007 | Ecommerce Times Russian Court Deals Harsh Blow to Global Music Industry In addition, consumers have indicated varying levels of willingness to pay for music in a variety of formats and rights arrangements. For example, users of the broadband service Ecast will pay anywhere between 50 US cents to $1 to hear a song just once in a bar or club... More |
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| Aug 9 , 2007 | OregonLive.com Need a customer? Head for the bar Bar rats remember ads on digital jukeboxes better than expected, according to an Arbitron survey. Recall rates averaged about 43 percent. More |
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| Aug 9 , 2007 | Marketing VOX With Strong Brand Recall, Bar Hoppers May Be a Marketer's Best Friend An Arbitron study of nightclubs and bars divulged that ads on the Ecast platform, which serves brand messages on digital jukeboxes, enjoyed 43 percent brand recall More |
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| July 30 , 2007 | Tennessean.com Today's jukebox has gone digital New machines can download, play huge list of songs. Keffer slides dollar bills into the jukebox at Springwater and - with the touch of her fingertips on an electronic screen - she downloads whatever she wants from the Internet. Total cost: $1. More |
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| July 25 , 2007 | Media Post Publications - MediaDailyNews THIS SUMMER, MILLER BREWING IS going interactive. Miller Partners With Ecast On Digital Jukeboxes. The jukeboxes, operated by Ecast, come equipped with interactive touch screens that allow users to participate in a Miller-branded trivia game and fill out consumer surveys. More |
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| June , 2007 | The Advertiser -
June 07 Digital Technologies Are Adding Spark To The Out-Of-Home Segment And Turning A Mass-Market Play Into A More Targeted Channel “The interactivity that Ecast and other emerging media platforms enable may be the Holy Grail for out-of-home advertisers.” More |
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| May 4 , 2007 | TechNewsWorld Giving Nostalgia a High-Tech Spin After selecting their music, customers using an Ecast screen continue viewing content for an average of five minutes, and they're often joined by others. More |
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| Apr 27 , 2007 | iMedia Communications Ecast Showcases Touchscreen Music Service George Giatzis, Ecast's SVP of Advertising Sales, shares his experience as a supporting sponsor at the iMedia Breakthrough Summit. |
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| Apr 13 , 2007 | San Francisco Business Times Ecast Aims Broadband Ads at Bar Goers Ecast is helping advertisers reach young men where they party and play. More |
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| Mar 19, 2007 | MediaPost Over The Lips and Through the Gums, Look Out Planners Where Consumers Um - Drink They may be conflicted about it, but Americans clearly like their liquor, according to a new survey study from Arbitron, which found that 50% of American adults over the age of 21 had visited a bar within the last month--about 105 million people. More |
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| Mar 08, 2007 | Promo Absolut Pears Goes Interactive in Bars and Restaurants Absolut Pears has launched a nationwide interactive marketing campaign that appears on Ecast touchscreens in bars and nightclubs across the country. More |
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| Feb 16, 2007 | LunchMeet Modern Jukeboxes With Ecast We find out how Ecast works, how it delivers long-tail content over its network and learn a bit about new interactive advertising models. |
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Vickie Welch, Right Brain Marketing, Inc.
Vickie@rightbrainmarketing.net
[W] 530.550.9314 | [M]: 415.806.0999
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